This year, the story’s pretty much the same. The only things that have really changed are the names of the phones and a few key specifications. HTC has stepped up its game with the introduction of the One X, which went on sale across Europe in early April. HTC’s phone features a 4.7-inch 720p Super LCD2 display which wraps around the edges of the phone’s unibody polycarbonate shell. Powering the One X is a quad-core 1.5GHz NVIDIA Tegra 3 processor paired with 1GB of RAM and 32GB of internal storage.
While the phone features incredible specs, the One X’s 8 megapixel camera with dedicated ImageChip and ImageSense technology is what HTC is using to really differentiate the phone from the competition. But things aren’t that simple.
The HTC One X may have the advantage of an early start, but Samsung’s plan to hold back the unveiling of the Galaxy S III gave them the opportunity to see HTC’s offering and make sure their flagship device was on par, or better. The Samsung Galaxy S III features a 4.8-inch pentile Super HD AMOLED display, Exynos 4 Quad processor and an 8 megapixel autofocus camera with zero shutter lag technology. The SGSIII is wrapped in a sleek 8.6mm polycarbonate shell with curved edges.
The spec comparison may be similar, but Samsung chose to equip its phone with a larger 2100 mAh battery and an expandable storage slot. Most consumers will gloss over these two features, but power users will certainly be drawn to them.
Each phone has its unique advantages, but we all know that it’s not always about having the best specifications. A manufacturer’s reputation plays a huge role in a consumer’s purchasing decisions. Picking the right Android phone is a daunting task and we don’t envy the uninformed masses who will need to choose between the Samsung Galaxy S III and the HTC One X.
I have not used the Samsung Galaxy S III yet, but that doesn’t really matter. Samsung has proven time and time again that they can deliver phones with incredible specifications, but the experience of owning a Samsung phone doesn’t even come close to what HTC has to offer. The HTC One X may not have a removable battery, but it doesn’t seem imperative to have more than a full day of battery life on a smartphone. When it comes to design, the HTC One X is light years ahead of the Samsung Galaxy S III which seems to take design cues from the Palm Pre which was released in 2009.
On the software side, HTC Sense is far better than any implementation of TouchWiz and then there’s always the question of getting software updates when new versions of Android are released. Samsung does a decent job of rolling out updates, but our research has shown that HTC has the best track record of updating its phones to the next version of Android.
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