NVIDIA Tegra 3 integration strategy

We're nearly halfway through 2012, but for NVIDIA, it seems the best is yet to come. The company's GM, Mike Rayfield, announced today that 30 smartphones with Tegra 3 chips are now slated for availability this year, which is double the success that the company had with its Tegra 2 platform during 2011. Perhaps more interesting, Rayfield also let it be known that the Grey platform -- not due for arrival until next year -- will be the first of NVIDIA's system-on-chip designs to include a built-in LTE radio. Specifically, we can expect it to include the Icera 500, a next-gen LTE modem that's set to supersede both the Icera 410 and 450 designs. The Icera 500 will initially debut as a standalone unit, but will later be integrated into the Grey platform. All things considered, perhaps its 2013 that NVIDIA should be most excited about.



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