Nikon recently introduced the Coolpix S800c that boasts a 10x zoom, 1080p video capability, 16MP CMOS sensor, 3.5” touch display, GPS connectivity and Android Gingerbread operating system. Yes, you read correctly, the S800c is Nikon’s first Wi-Fi compact digital camera and not only is it your regular 16MP shooter that can churn out quality images and videos, thanks to Android OS, it is as versatile as a smartphone or a tablet.

You know how some cameras are equipped with filters and allow you to edit the images on the device itself with a set of default tools? Well, you’re no longer limited to the tools provided. With Android, you’re allowed to download camera-specific photo and video apps while shooting with a real camera. On top of that, you can also share your pictures on various social networks such as Facebook or Twitter in an environment we’re all familiar with; you can also download other apps such as games, productivity and personal communication/email, including Nikon’s photo storage and sharing sites, though, with a battery of only 1050mAh, running games and other non-related apps on the device might not be such a great idea.

Powerful Images Are What Connects Us

What sets the S800c apart from connected devices is the focus on the quality of images that people can share. Features such as the spectacular 10x NIKKOR zoom lens and the 16-megapixel CMOS sensor affords the ability to create photos and HD video with unrivaled sharpness and clarity, whether up-close or at a distance, even in challenging lighting conditions. The S800c helps users to create images they will be proud to share, while offering connectivity and additional benefits to users, including:

• Optical 10x Zoom NIKKOR Lens: covering from wide-angle 25-250mm, so either the largest group or action from afar is captured with clarity that can only be accomplished with a quality lens. Additionally, the lens is bolstered with Nikon's VR optical image stabilization for blur-free photos and stable HD video, even while handheld.

• 16 Megapixel Backside Illuminated (BSI) CMOS Sensor: Much larger than the CCD sensor traditionally found in smartphones or tablets, this BSI CMOS sensor excels in challenging lighting conditions, and provides images with vivid colors, low noise and exceptional contrast and sharpness.

• Powered by Android: The camera's connection features allow users to seamlessly connect, browse and upload to their social networks, including Google+™, Facebook and Twitter. Users can also take advantage of the full functionality of Android technology to surf the web or even download applications and games onto their S800c. Just like a smartphone or tablet device, the camera has the opportunity to run camera-specific photo and video applications, yet enables the various benefits of shooting with a real camera.

• Google Play™: The S800c provides access to a vast world of applications for games, productivity and personal communication/ email, including Nikon's photo storage and sharing site, my Picturetown®. Users are also able to watch video downloaded from Google Play right on their camera.

• The Benefits of COOLPIX Camera Technology: With the EXPEED C2 processing engine, users will enjoy rapid response and speedy performance from their device. Additional benefits include the ability to use a camera flash to illuminate subjects, while continuous drive mode captures up to approximately 8 frames-per-second (up to three shots) to help ensure no moment will be missed. What's more, a variety of scene modes and creative filters keep it fresh and let the user easily create stunning images.

• Full HD Video: The S800c makes it easy to capture Full HD 1080p HD video with amazing fidelity and sharpness, with full stereo sound. Video clips can be instantly uploaded to popular video sites such as YouTube™ and Vimeo®.

• Built in GPS: Ever wanted to track a weekend excursion or geo-tag a hard to find shooting spot? The GPS function enables recording of shooting location information on stills and movies.

Easy Settings, Easy Connection, Instant Gratification

Smartphone and tablet users will feel at home with the S800c's familiar controls and operation, and will be able to easily navigate using the wide and bright 3.5-inch touchscreen OLED monitor. The camera will connect to the internet via granted access to any Wi-Fi network. Upon connection, the user will be prompted through an easy-to-understand set-up process, similar to that of other Android devices. The COOLPIX S800c also has the ability to connect through WPS for a fast and secure push-button connection. Additionally, when a Wi-Fi connection is not open or available, the camera can transmit images and videos wirelessly to a smartphone or tablet, allowing the user to share better images through a mobile network.

COOLPIX core technologies also make it easy for users to create share-worthy images. Various camera modes help the user achieve the greatest shot, whether it's a macro shot of tonight's cuisine or a scenic HDR shot of downtown, the image is instantly ready to share. For maximum creativity, the S800c has 18 filter effects, including the new Toy Camera effect, Pop and Super Vivid color filters, as well as Cross Process and Peripheral Darkening filters.

Price and Availability

The S800c will be available in September 2012 in both White and Black for a suggested retail price (SRP) of USD$349.95*. For more information about this COOLPIX camera, or other Nikon products, please visit www.nikonusa.com.





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