Freemium apps free apps that have in-app purchases are experiencing impressive revenue growth worldwide, far outpacing premium apps in both iOS and Google Play stores.
Over the last 24 months, worldwide revenues for freemium apps on iOS have more than quadrupled. In 2012, worldwide freemium revenues on Google Play have grown 3.5X. Meanwhile, Premium revenues for both app stores (Play & iOS) remained relatively flat in these time periods.
Meanwhile, revenues from such apps on Android have more than quadrupled worldwide since the beginning of this year, while premium app revenues have barely increased. Japan is showing big growths while the US seems to have stabilized, with focus shifting to freemium apps.
(source)
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