The LG Prada 3.0 is finally announced in Malaysia. With a retail price of RM2,299, it carves a niche in the branded smart phone category — at a price. The style centric device runs on a dual-core 1.0GHz OMAP4430 processor, 1GB of RAM with 8GB of internal storage. The sleek and glossy front features a 4.3″ WVGA IPS display that boasts a brightness of 800 nits for optimal viewing outdoors.

Other features include a 8MP camera that’s capable of shooting 1080p videos, a front facing 1.3MP camera, microSD slot, NFC and a 1,540mAh battery. To compliment the designer exterior look, the Prada 3.0 internally runs on Android 2.3 Gingerbread with custom monochrome UI.

Looking at the specification, the Prada is asking a lot for money for what it’s offering. Obviously being a designer device priced at premium, the Prada 3.0 is not something that will appeal to the mainstream. Perhaps it might find the right fit among those who seek exclusivity. The Prada 3.0 will be available at LG dealers nationwide in March.

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